A Sneak Peek into a Woman’s Entrepreneurship Journey
Entrepreneurship can be a lonely journey but it’s more challenging when you are struggling to be taken seriously because you are a student and young woman.
This is the story of Divine, Studentpreneur and CHANCEN member. Divine’s business idea, Sharama, came up during a class activity at Davis College Akilah where she is pursuing her hospitality management studies. Her business offers tour operations and events ushering services. She shared with us her beginnings.
“ My project came as a result of a class activity. During the class, we watched a video on how Disney started and how many people it employs. After the video, the instructor challenged us to introduce something good and creative to the class. I wanted to present something that brings a magical experience to all categories of people. That’s how Sharama came out.”
Two months later, Divine decided to jump in and start the business.
“I wanted to organize the first trip to Gisenyi but I had no money. In addition, I tend to lose credibility to some people due to the fact that I was a student and young woman.” Said Divine
Despite all these challenges, Divine refused to be discouraged and decided to move forwards.
“It took me more courage to prove that I was able. I put in place some strategies. One of my friends designed a flyer and I started to share it with my friends. I got the first bookings and people paid some money in advance. With that amount, I was able to pay in advance for transport and other logistics.” said Divine.
Today, in just one year Sharama has organized more than 10 trips including business trips.